A 60-day Lagos lead generation engine for a B2B technology company
A B2B technology company needed a predictable pipeline of qualified Lagos partner and SME leads. We designed and delivered a complete 60-day outreach system built to run to a measured target.
The company had a strong offer but no repeatable way to put it in front of the right Lagos businesses. Lead generation depended on referrals and founder time, which does not scale.
They needed a system that could reach B2B partners and SMEs at volume, qualify them properly, and feed a clean handover to their sales team, all inside a fixed 60-day window.
Without that, growth stayed capped by how many conversations one or two people could personally start each week.
We built a complete 60-day Lagos B2B partner and SME lead generation campaign as a packaged system, not a one-off blast.
The build covered the full outreach engine: targeting, messaging, qualification, and follow-up, all written to a consistent standard and delivered ready to run.
Every asset was structured so the campaign could launch on Day 1 and run to a measured target rather than a vague promise.
The company moved from founder-dependent outreach to a documented, repeatable lead engine they can point at any segment.
Qualification and handover are built in, so the sales team works warm conversations instead of cold lists.
The result is a predictable pipeline the business owns and can run again and again, without depending on any one person to keep it going.
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